Monday, June 26, 2023

🎮 Activision Blizzard Sets Up Shop in Sunny Barcelona! ☀️

 Activision Blizzard planned to open "Steam of mobile" store | Epic vs  Google | GamesIndustry.biz

After the Microsoft-Activision merger faced a hard "NO" from Britain, Activision Blizzard is packing its bags and heading south — straight to Barcelona! 🇪🇸

🧑‍💻 The legendary Infinity Ward studio (yup, the folks behind Call of Duty) will now team up with Digital Legends, Activision’s mobile games unit, to expand their European footprint.

💥 Why the Move?
🔹 Britain slammed the brakes on Microsoft's $69 billion mega-deal
🔹 In response, Activision pledged to double down on investment in the EU
🔹 Activision once described Britain as "clearly closed for business" — ouch!

⚖️ Meanwhile, Microsoft and Activision are still grappling with regulators in the US and UK. Activision CEO Bobby Kotick and Microsoft boss Satya Nadella are set to testify in San Francisco to keep the deal afloat.

💬 Looks like Britain’s loss is Barcelona’s gain — the Catalan capital just landed a huge win for its gaming industry. Will this power move change the game for the Microsoft-Activision saga?

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